Our project opened a booth at the Watphou festival in Champasak Province from 12-14 February.  99 stoves were sold in just two days.  Our promotion team and Lao Women Union representatives hosted activities and games to attract the public, including a cooking competition, testing demonstrations and short films.

 

Promotion materials is on-going process of improvement and follows the EU Communication and Visibility plan, meaning most of the promotion material will adjust and add some important info into the materials and preaper for publication in both English and Laos version such as EC-ICS brochure and EC-ICS spot radio, spot TV and EC-ICS documentary.

The new promotional materials have been improved according to lesson learnt and feedback the team got from the producers and customers and go together with them to conduct promotion in the market level. The team found it is not functioning and create unsustainable for the activity in the future, therefore the retailers are to reflect with the producers what is best and to apply new improvement method to conduct the awareness campaigns by retailer at the market. By brining producer and retailers closer with the help of LWU, the result is that more people get interested in ICS and retailers to order more ICS for their shops..

In February 2013 (from 19–20 and 23-25),  SVK promotion officer & LWU promoted new ICS at the market & public festival at 8 districts, as Automphone, Atsaphangthong, Champhone, Xonbuly, Xaiphuthong, songkhon, Phalanxai and phine district in Sanvannakhet Province.

The purpose to give ICS characteristic, coaching how to record stove sale and demonstrate water boiling test between Taodum & ICS, as a result 600 customers and 8 retailers understand the benefits of ICS.

190 stoves were sold via the promotion of LWU.

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