Result 2: The successful of ICS promotion and the marketing strategies

The ICS programme aims to enhance the supply chain of ICS through engaging with 150 retailers in five provinces.  Initially the focus will be on retailers in Vientiane, Savannakhet and Champasak, who will be approached, trained and equipped with promotional materials such as banners, stands and lottery vouchers.

Retailers have been mapped using Google Maps in Vientiane, Savannakhet and Champasak.  In total, 375 retailers have been identified and 90% of the stores are owned by women.  The ICS team facilitated discussions among producers and retailers on the issue of stove distribution and sales, in order to facilitate the dissemination of ICS.

 

During 2013, 75 retailers were equipped with promotional materials and coached in selling the ICS.  ARMI Promotion Officers (POs) visited each retailer once per month, on average.  All 75 retailers signed contracts to cooperate with the programme.  Every time a PO visits a retailer, they also collect coupons that customers fill out with their contact details.  These coupons allow ICS to be traced to users and as an incentive for users to provide information, the coupons also form the basis of a lucky draw.  POs also follow-up retailers’ sales records and any feedback the retailers may have received from customers.  Most of the retailers are confident in selling the ICS and highlight the ICS’ “selling points” during their interactions with customers.

Table 2: Number of retailers trained in ICS promotion (as of December 2013)

Province

Number of trainings

Number of coaching sessions

Total number of retailers trained/ coached

Number of female retailers trained/ coached

VTE

 

102

34

34

SVK

3

420

35

2

CPS

1

24

6

5

TOTAL

4

546

75

41

 

Table 3: Number of retailers selling ICS (as of December 2013)

Province

Number of female owned retailers

Number of male-owned retailers

VTE

34

0

SVK

35

2

CPS

6

0

TOTAL

75

2

 

Table 4: Number of ICS sold by retailers, February-December 2013 (based on data in Dbase)

Province

ICS sold

VTE

293

SVK

897

CPS

139

TOTAL

1,329

Rate this item
(0 votes)
Sengdao Phonemany

  • Email This email address is being protected from spambots. You need JavaScript enabled to view it.

Latest News

  • 1
  • 2
  • 3
Gold Standard Registration

Gold Standard Registration

With income generated from the carbon credits we will be able to continue to provide efficient and...

Improved Cook Stove Testing Laboratories Help to Tackle National Smoke Hazards

Improved Cook Stove…

In Laos, 5,716 people die each year from diseases caused by the smoke from burning wood for...

SWITCH-Asia builds capacity for production of improved cook-stoves

SWITCH-Asia builds capacity…

Mr. Khammai and his wife Ms. Chitsana run a stove-making business out of their home in Champassack...

This programme is funded by European Union